For: Fresno State University
Agency: JP Marketing
By: Jeremiah Belt
This spot was created to promote Fresno State Universities various Athletics programs. There was only a few clips of video footage available and a lot of still photos, so the Motion Graphics approach was the best answer. It was all done in After Effects with a 3D particle plugin to help with the depth of the various scenes and camera moves. The Particles were custom made from Photoshop elements. The photo elements had to be broken down and cut out into various parts that could then be placed at various Z depths to give that cool parallax look. The Typography was hand animated with masks and quick motions on a word by word bases.
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