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Tachi Hawaiian Lei Away
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For: Tachi Palace
Agency: JP Marketing
By: Jeremiah Belt
This spot was for the latest Tachi Palace promotion. Probably one of the more complex pieces of Motion Graphic work that I have done. Heavy use of multiple expressions for the camera motion, targeting, and distance falloff. Custom built particle systems to match the look of the original vector art splashes and to simulate falling flowers. 3D rendered water simulation rendered from Maya, layered over the top of 3D color gradients to give a watery look without taking away from the original vector look. Live video footage integrated into the backgrounds and used for some transitional elements. Use of the “Puppet” tool system in After Effects to simulate wind blowing through reflected, vector, Palm fronds. All of these various mediums and elements combined to make a very fun and energetic piece.
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