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Fresno Addy Awards Production Graphics
Addy’s Loop
Addy’s Title Sample
Addy’s Radio Title Sample
For: Fresno Ad Federation
Agency: JP Marketing
By: Jeremiah Belt
I was asked to put together the 2009 Fresno Ad Federation Addy Awards show production graphics this year, by Byron Watkins of JP Marketing. Byron was heading up the production and event this year and had a unique take on what he wanted to see. The look was going to be very abstract and transformed as we went along. The theme for the event was “What is Creativity?”. With that in mind the loop animation that would be playing throughout the dinner would show various random images that relate in some way to creativity. We wanted a unique, refracted look for everything. I developed an Abstract 3D object made of glass in Maya. This object would reflect and refract the imagery we put inside it. The imagery was then animated in using high speed photography of liquid splashes that were contained within the confines of the glass object. This glass object was also going to be the transitional element for the titles, nominees, and winners throughout the night. Because of the shear mass of titles we didn’t have time to let the 3D program calculate the physics of all those reflections and refractions. I had to develop a way to emulate the refraction and reflection that would normally be calculated by the 3D program in After Effects. In the end we came up with a very unique and stylized evening of Motion Graphics.
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January 7th, 2010 at 11:22 am
Wow as an aspiring Motion Graphics artist myself, I would like to day that this is very nice, clean and yet edgy. I can really appreciate the time, effort, thought and creativity that went on in your title slides. I love the textures used here. Very Nice.
-Kyle Gentz